Overview
With covid restrictions still impacting social drinking, this promotion needed to appeal to the in-home/garden social drinker over the summer months!
Working with the Camden team, we took the legendary ‘Jack’ Glass – their online bestseller and one of the most stolen items from the pub – and gave it away for free via an on-pack promotion, resulting in the best redemptions we’ve ever seen in that sector.
We built a gift with purchase campaign that invited consumers who purchased a promotional pack to choose from 3 new, limited edition designs for them to pour fresh beer at home.
The high level of online entries also allowed the brand the opportunity to build their database by giving these Camden Hell’s drinkers the chance to opt in to future CRM – with record breaking results!
Project
Fresh Glass Promotion
Client
Camden Town Brewery
What We Did
Built, managed and protected the campaign
The Results
- Won 3 industry awards
- Redemptions 6x the industry average
- 19.4% sales uplift
- 1M social engagements
- 39% opt in to future CRM
1,000,000
Engagements (social/online)
19.4
Sales uplift
39
Opt in to future CRM
